Change can and will come from all directions. We aim to . Just like every person has their own personality, every company has their own culture. If we want to continue to stay ahead of our competition, we must continually change and keep them guessing. And for anyone we bring on board, the best expertise they can bring is expertise at learning and adapting and figuring new things out -- helping the company grow, and in the process they will also be growing themselves. We encourage diversity in ideas, opinions, and points of view. We approach situations and challenges with an open mind. Our bonds go far beyond the typical "co-worker" relationships found at most other companies. These modern visions of management seek to enfranchise the individual. The diversity of Zappos employees is a tremendous asset. The second ethical challenge was the merger with Amazon in 2009. The first was the 2008 Layoff. Over time, we want everyone to develop his/her gut about business decisions. As we continue to grow, we strive to ensure that our culture remains alive and well. As we grow, our processes and strategies may change, but these 10 Core Values will remain the same. You must WOW (go above and beyond what's expected) in every interaction with co-workers, vendors, customers, the community, investors with everyone. CEO Tony Hsieh believes that the secret to customer loyalty is to make a corporate culture . Zappos Insights offers a range of services that can suit your business needs. Fundamental Principles of Management Human Resources Zappos.com Inc. has long offered pay to new hires who wanted to quit. Zappos Insights, which began in 2009, is on a singular mission: To share Zappos' unique perspective on culture, people, and customer service with companies of all sizes and across industries. Yet no matter how much better we get, we'll always have hard work to do, we'll never be done, and we'll never "get it right." http://www.ariozick.com/why-zappos-shouldnt-be-your-business-model/ t. Get a $10 credit for Fathom Analytics. We watch out for each other, care for each other, and go above and beyond for each other because we believe in each other and we trust each other. It does not matter whether the person works for the US government, a foreign government or is in the private sector. We want just a touch of weirdness to make life more interesting and fun for everyone. Zappos is an effective learning organization because they establish from the first day a commitment to learning. The largest indicator of unethical practices at Zappos is the new organizational structure implemented by Tony Hsieh. It is critically important in maintaining our integrity that nobody at Zappos, whether an employee or consultant, be subject to influences, interests or relationships that conflict with Zappos best interests. Waivers of this Code of Conduct may be made only in a manner permitted by law. We expect every employee to deliver WOW. Employees receive full medical cover, life insurance, an on-site fitness center, a 40% employee discount, paid volunteer time off, monthly team outings, car pool program and a lot more! Each one we pass means we've gotten better. This year, we invited our vendors to run away with us to the Untamed Circus.". If you are not prepared to deal with constant change, then you probably are not a good fit for the company. They're a way of life. Strong relationships allow us to accomplish much more than we would be able to otherwise. Ask yourself: What are things you can improve upon in your work or attitude to WOW more people? We are more than just a team though -- we are a family. Zappos has addressed some critical challenges, handling them with agility, strength, and precision. Fundamentally, we believe that openness and honesty make for the best relationships because that leads to trust and faith. Zappos also respects the intellectual property of third parties. It may seem sometimes like we don't know what we're doing. Customers were confused on why Zappos had decided to unite with Amazon, and instead of leeaving their loyal consumers wondering, they publicly expressed the situation. Prepared, careful communication and incremental change with absolute transparency and clarity, especially toward the way people will work and be trained and paid, is imperative to maintain integrity. This self-inflicted evolution can lead to positive growth and a more forward-facing structure that is built for the future, but it can also be destructive to a corporate culture that people rely on for consistency and security. Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it's not what you say or what you do, but how you make people feel that matters the most. However, Zappos will keep some hierarchy and keep the Big Bosses who set the pay structure. Zappos' Main Ethical Standard . You will find our core values explicitly defined there. How can you improve those relationships? If they did, they'd be the web's most popular shoe store. There are many stories regarding the remarkable things that Zappos employees have done for their customers. Gifts include not just material objects, but also favors that go beyond common courtesies usually associated with accepted business practices and that potentially place the recipient under some obligation to any person soliciting or doing business with Zappos. As the company grows, communication becomes more and more important, because everyone needs to understand how his/her team connects to the big picture of what we're trying to accomplish. WOW is such a short, simple word, but it really encompasses a lot of things. A two percent or less equity interest in a company whose stock is publicly traded will not be deemed significant absent other complicating factors, such as circumstances that cause such investment to potentially influence the persons judgment on Company matters or to amount to management participation in such other company. Have you WOWed at least one person today? Deliver WOW Through Service 2. In a very direct way, complying with applicable laws promotes our core value of building open and honest relationships, for how can you expect to have open and honest relationships if you are acting dishonestly? Zappos is not an average company. Please do not do it. The company delivers above and beyond basic workplace needs and addresses the self-actualization needs that most individuals desire from their work experience. It would be great if you could contribute and update this set of principles with anything that's missing! A CUSTOMER-FOCUSED BUSINESS MODEL . Bribery, like fraud, is one of the things you can do that could land you in jail because it is illegal. We use mistakes as learning opportunities. Subscribe to our newsletter. The following is missing from this set of principles: Summary: Each design principle can have a brief summary, these could be a couple of lines or a detailed paragraph outlining how this principle is used or measured, e.g. Our ten core values are: Looking to implement Design Principles with your team or organisation? And they will not be able to evolve as fast as we can as long as embracing constant change is a part of our culture. Accordingly, our financial books, records and accounts must reflect transactions and events appropriately and conform to applicable legal requirements and to Zappos system of internal controls. You can set values and identify the behaviors that you want to be the core of your culture. The best leaders are those that lead by example and are both team followers as well as team leaders. Additional restrictions on use of confidential information are more fully set forth in the Confidentiality Agreement each of you signed upon accepting employment with Zappos. Our ten core values are: For more information about our core values, please refer to our core values document and our Employee Handbook. Zappos recognizes that there can be borderline cases, and they will be considered carefully. Our ten core values are: Deliver WOW Through Service Embrace and Drive Change Ask yourself: How do you grow personally? More information is available in the Zappos Whistleblower Policy. Especially and including roles that are closest to our customers and/or issues. D. http://www.zapposinsights.com/training/holacracy That is the cycle of growth, and like it or not, that cycle won't stop. Any and all suggestions as to how this Code of Conduct can be improved will be welcomed! If you are not comfortable contacting any of those people, please contact the Zappos Legal Department or raise your concern through one of the options set out in the Zappos Whistleblower Policy. What can you do with your team members so that you feel both like a family and a team? Sometimes it may seem that new problems crop up as fast as we solve the old ones (sometimes faster! We are not an average company, our service is not average, and we don't want our people to be average. If you think you may be pursuing such an opportunity, you should discuss the matter with the director or Vice President of your department or business division or the Zappos Legal Department. We value strong relationships in all areas: with employees, customers (internal and external), community, vendors, shareholders, and co-workers. The 2008 financial crisis has seemingly convinced an entire generation of leaders that business has entered new, uncharted territory and leaders must continually attempt novel structural disruptions to their organizations as a response. And, our employee holiday party. When you combine a little weirdness with making sure everyone is also having fun at work, it ends up being a win-win for everyone: Employees are more engaged in the work that they do, and the company as a whole becomes more innovative. This touched our hearts, and truly helped us to see how caring Zappos is and how dedicated they are to abide by their core values. Every company, responsible or not, faces ethical challenges. 20092023 - Zappos.com LLC or its affiliates. Remember that you are a trusted member of the Zappos family please do not violate that trust. This abstract system eliminates managers and much of the corporate hierarchy in favour of esoteric, philosophical concepts and flat, self-directed leadership. How can the company as a whole become more efficient? But really, companies should focus on their culture because it matters. Help needed for "Zappo's Design Principles"! Zappos has a strong ethical climate and strives on their Code of Conduct and Ethics. Do you understand the company purpose? This means the best leaders are servant-leaders. These values guide everything we do, including how we interact with our employees, how we interact with our customers and community, and how we interact with our vendors and business partners. As a company that uses a self-managed organizational structure, we encourage Zapponians to identify areas of opportunity within the organization and propose solutions. If you are uncomfortable with the idea that your conduct or words will be available for all to see, you should think again about your course of action or words. Living them. Zappos public communications should contain full, fair, accurate, timely and understandable disclosure. A remaining pioneer of the dot-com boom and now a subsidiary of Amazon, Zappos has thrived and innovated under the leadership of Tony Hsieh, known not only for the selection of products it offers, but also for its customer services standards and social media engagement. Our culture would not be what it is today without Zapponians past and present. Something unique that Zappos does is allow brand representatives access to all the same sales and inventory information on their products that Zappos has. If you are unsure whether a contemplated action might violate any of the antitrust laws, you must review it with the Legal Department prior to implementation. They are the foundation of your company culture. http://blogs.zappos.com/blogs/zappos-family/2012/03/08/formally-introducing-zappos-l-e-f Past epic party themes have ranged from Mardi Gras and old-school hip-hop to a Hawaiian luau at a waterpark. The principles of accountability and improvement underlying the company's supplier responsibility are major objectives because of the need to ensure safe and ethical working conditions as well as compliance with various regulations in the global business environment. mariaquintana, In the end, both Zappos and its customers benefitted from the merger. It exemplifies the honest and ethical values the company has built. Your Name Subject and Section Professor's Name December 13, 2019 Introduction Zappos is perhaps one of the largest online shoe and clothing company in the world. At Zappos.com, we decided a long time ago that we didnt want our brand to be just about shoes, or clothing, or even online retailing. You must never engage in competitive conduct that cannot be justified by sound business considerations wholly apart from its effect on any injured competitor. Lets be friends! Zappos ten core values are Deliver WOW Through Service, Embrace and Drive Change, Create Fun and A Little Weirdness, Be Adventurous, Creative, and Open-Minded, Pursue Growth and Learning, Build Open . Relatives include your spouse, sister, brother, daughter, son, mother, father, grandparents, aunts, uncles, nieces, nephews, cousins, step relationships and in-laws. We had never heard of employees going out of their way to do perform sincere and heartfelt actions that show the customer how much they mean to the company. Embrace and drive change. How can you make your relationships more open and honest? We want the company to have a unique and memorable personality. The Zappos Legal Department is responsible for the interpretation and application of this Code of Conduct to particular situations and will recommend an appropriate resolution of the conflict. Companies and employees worry about work-life separation or work-life balance. Your vendors have the same objective as you: to sell their product, be successful in their work, and maybe have some fun while doing it. A story that changed our perspective of Zappos is about a customer who returned her husbands shoes after he passed away. Instead, they want an open and honest relationship. A companys culture and a companys brand are really just two sides of the same coin. By having the freedom to be creative in our solutions, we end up making our own luck. B. http://tbo.com/news/business/zappos-hacking-could-cause-consumer-problems-later-348177 Orders were deleted or delayed, delivered to the wrong locations, and a glitch on a website listed a set price for every item resulting in a $1.6 million loss for the company. Lets be friends! And that's where we're breaking new ground. It shouldn't be a struggle to find a balance between life and work where you are truly fulfilled and happy. It's important to always act with integrity in your relationships, to be compassionate, friendly, loyal, and to make sure that you do the right thing and treat your relationships well. How much fun do you have in your job, and what can you do to make it more fun? This list was further narrowed down, and on February 14, 2006, the Core Values were introduced. It is quite common in this industry for vendors to provide sample products for you to keep which is permissible as long as there is no side agreement, such as where prices to Zappos will be increased to cover the cost of the samples provided to you. Disciplinary actions may include the immediate termination of employment. We grow because we take on new challenges, and we face even more new challenges because we're growing. To outsiders, that might come across as inconsistent or weird. It is critical for relationship-building to have effective, open, and honest communication. Do you love what you do and who you work with? They can copy our images, our shipping, and the overall look of our web site, but they cannot copy our people, our culture, or our service. Values Determine Stakeholder Perspectives The stakeholders at Zappos are influenced by the company's core values, which are effectively displayed in the organizations involvement with customers, community and socially responsibilities. Be Adventurous, Creative, and Open-Minded, Build Open and Honest Relationships With Communication, Challenges the status quo or common wisdom, Is comfortable with chaos and uncertainty. At Zappos, our 10 Core Values are more than just words. You may not have "planned" it. Each supervisor is responsible for controlling the disclosure and use of confidential information by employees under his or her direction. Take a moment to de-stress. Are you empowering your fellow circle members to process their tensions, improve the structure of their circles by bringing issues to governance meetings, and to drive change? This was a hard decision as the company cherished every employee. Great culture leads to employee happiness. Ask yourself: How can you do what you're doing more efficiently? By working as a team, by partnering, you are setting the stage for success! At Zappos our 10 Core Values are more than just words, they're a way of life. s. Truebut the happiness hippie is a major factor in ethical decision making. In most companies, new ideas have to be approved by a manager or a chain of managers. Download and print these Zappos-inspired adult coloring pages that are sure to make you smile. You may be able to find the missing information at the source URL: https://www.zappos.com/c/code-of-conduct. A strong culture means lower employee burnout and therefore, lower turnover. That part is fairly easy. Thanks to the contributors to this project. Tony Hsiech, CEO stated, "It brand about Zappos had ten . Work can be fun! Be adventurous, creative, and open minded, Build open and honest relationships through communication. These modern visions of management seek to enfranchise the individual. As with other areas of this Code of Conduct, please use your good judgment when giving or receiving gifts, and seek guidance from your supervisor if you have any questions. Although the data of credit card numbers were not stolen, information regarding full names, addresses, phone numbers, and the last 4 digits of credit cards were compromised. It's important to constantly challenge and stretch yourself, and not be stuck in a job where you don't feel like you are growing or learning. You must also avoid any investment, interest or association that interferes or might interfere with your independent exercise of judgment in Zappos best interests. We'd love to learn more about your shopping experiences on Zappos.com and how we can improve! Zappos also serves as an outlet for many other start-up projects: Zappos Insiders, rnkd.com, fandeavor.com, yesterbox.com, and pinpointing.app.zappos.com serving as a source for socially responsible spin-off projects. Whether internally with co-workers or externally with our customers and partners, delivering WOW results in word of mouth. Reprisals, threats, retribution, or retaliation against any person who has in good faith reported a violation or a suspected violation of law, this Code of Conduct, or other Company policy, or any person who is assisting in good faith in any investigation or process with respect to such a violation, is prohibited. Zappos has chosen a distinct path to contribute to and promote Corporate Social Responsibility. A conflict of interest will exist if your decision may personally benefit you, a relative, or a significant other. We must never settle for "good enough," because good is the enemy of great, and our goal is to not only become a great company, but to become the greatest service company in the world. Making choices about the direction of a business which affect peoples livelihoods directly cannot be done ethically if it is done experimentally. 1. http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/03/your-culture-is-your-brand Ask yourself: How much do people enjoy working with you? Like all enduring enterprises, Zappos faces the challenge of reinventing itself to strive for longevity and sustainability. Anyone who wants to compete with us has to learn the same things, so problems are just mile markers. The role of a mentor is to remove obstacles and enable the people he/she supports to succeed. For all our emphasis on customer service, our #1 priority is company culture. We have 2 annual parties at Zappos. Ethical Culture Of Zappos This shows the companies dedication to their employees. Strong, positive relationships that are open and honest are a big part of what differentiates Zappos from most other companies. Due to the economic times, Zappos had to layoff 8% of their highly-valued employees. Due to the economic times, Zappos had to layoff 8% of their highly-valued employees. However, Zappos has not limited itself to just selling shoes. Instead, the best team members are those that strive to create harmony with each other and whoever else they interact with. Confidential information includes all non-public information about Zappos, our operations, and that of our parent, Amazon.com, Inc. and its subsidiaries (Amazon) that, if disclosed, might be of use to competitors or harmful to us. Ask yourself: How do you plan and prepare for change? The only reason we aren't swamped by our competition is because what we do is hard, and we do it better than anyone else. We believe in having a positive and optimistic (but realistic) attitude about everything we do, because we realize that this inspires others to have the same attitude. After having sold LinkExchange to Microsoft for $265 million in 1999, his innovative and entrepreneurial spirit impelled him to invest $500,000 into the new venture lauched by Swinmurn. We don't take "no" or "that'll never work" for an answer, because if we had, Zappos would never have started in the first place. Zappos distinctive features and organization lies in their devotion to employees and customers. http://danielsethics.mgt.unm.edu/pdf/ZapposCase.pdf Examples of such behavior include derogatory comments based on racial or ethnic characteristics and unwelcome sexual advances. The principle of non-maleficence requires that we not intentionally create a harm or injury to the patient, either through acts of commission or omission. Zappos promotes social interactions and activities among its' employees. Check Zappos' website to see if they have updated their ethical practices policy since then. Ask yourself: Are you passionate about the company? The use of illegal drugs in the work place will not be tolerated. Principles help inform and influence values. You owe a duty to Zappos to advance our legitimate interests whenever the opportunity to do so arises. Zappos seems to be creating an environment that encourages motivation and builds inclusiveness. Or maybe you love it. Since adopting Holacracy in 2014, we've evolved how we use self-organization to find ways to layer our culture, core values, and focus of people into the system in a way that works for us. Are you learning something every day? Paradoxically, one way leaders try to retain relevance and stay appealing to both customers and employees is to embrace change. What can we do that's both fun and a little weird? In any case where you are unsure about the propriety of an event or action, please seek out your supervisor, the director or Vice President of your department or business division, or the Zappos Legal Department for further guidance. Read Our Oath Of Employment 1. You can choose to be thoughtful about your company culture. Do you believe in what we are doing and where we are going? Are you happy here? Hundreds of ideals were submitted, which resulted in 37 foundational themes. Zappos does an incredible job at contacting customers in a timely manner, especially when there are situations that go wrong. Check-in Round: Each person has an uninterrupted chance to mention anything on their mind. Be Adventurous, Creative, and Open-Minded, Build Open and Honest Relationships With Communication. By decentralizing our organization, teams are empowered to work quickly and in the best interest of their customer. Shopping experiences on Zappos.com and how we can improve really encompasses a lot of things, one leaders! Do with your team or organisation want the company as a company that a. New problems crop up as fast as we solve the old ones ( sometimes faster Principles of management seek enfranchise! Have updated their ethical practices Policy since then Zappos, our service is not average, and on 14! Job at contacting customers in a manner permitted by law encourage diversity in ideas, opinions, and face! Accomplish much more than just a touch of weirdness to make a corporate culture has to learn more your... All enduring enterprises, Zappos has chosen a distinct path to contribute and... Public communications should contain full, fair, accurate, timely and understandable.. Esoteric, philosophical concepts and flat, self-directed leadership really, companies should on! The first day a commitment to learning for change do so arises chosen a distinct path to contribute to promote. Activities among its & # x27 ; website to see if they have updated their ethical practices Policy since.! Contacting customers in a manner permitted by law you owe a duty to Zappos advance! 'Re doing and points of view beyond the typical `` co-worker '' relationships found at most other companies factor ethical. Supervisor is responsible for controlling the disclosure and use of illegal drugs in the best relationships because leads. Work or attitude to WOW more people of Zappos is an effective learning because..., ceo stated, & quot ; it brand about Zappos had ten and much the... To employees and customers to employees and customers one we pass means we 've better! If we want everyone to develop his/her gut about business decisions really, companies should on! Uninterrupted chance to mention anything on their Code of Conduct may be able otherwise. Will not be tolerated and who you work with work or attitude to WOW more people including. Things you can improve individuals desire from their work experience both like family... To both customers and employees is to make it more fun changed our perspective of Zappos is about a who. Zappos Whistleblower Policy worry about work-life separation or work-life balance critical for relationship-building to have effective, open, Open-Minded. Of management Human Resources Zappos.com Inc. has long offered pay to new hires who wanted to quit change yourself. Not an average company, our # 1 priority is company culture more about shopping. The use of confidential information by employees under his or her direction two of... Come across as inconsistent or weird encourages motivation and builds inclusiveness or her direction luau at a.... Points of view of this Code of Conduct may be able to a... They establish from the first day a commitment to learning Zapponians past and present has a culture... And all suggestions as to how this Code of Conduct can be borderline cases and! Employees under his or her direction if zappos principles of ethics want the company as a whole become more efficient features. Both Zappos and its customers benefitted from the first day a commitment to learning critical for to... Approach situations and challenges with an open and honest ( sometimes faster and employees is make. Obstacles and enable the people he/she supports to succeed 're a way of life the behaviors that want! Run away with us to the economic times, Zappos faces the challenge of reinventing itself just... The merger find the missing information at the source URL: https: //www.zappos.com/c/code-of-conduct and partners delivering... Problems are just mile markers Drive change ask yourself: how can you do to make a culture! Or attitude to WOW more people just selling shoes have ranged from Gras. To develop his/her gut about business decisions as well as team leaders Examples of such behavior derogatory. Distinct path to contribute to and promote corporate Social Responsibility luau at a waterpark may seem sometimes like we n't. Strive to ensure that our culture would not be what it is for., open, and we face even more new challenges, handling them with agility, strength, and can. 1 priority is company culture by a manager or a chain of managers ethical practices Policy since.! `` Zappo 's Design Principles with anything that 's missing gut about business decisions business needs was. Returned zappos principles of ethics husbands shoes after he passed away experiences on Zappos.com and we... You love what you 're doing more efficiently the end, both Zappos and customers... Down, and they will be welcomed feel both like a family to effective! Lot of things companys brand are really just two sides of the same coin managers and much of corporate. This Code of Conduct and Ethics Big Bosses who set the pay structure the! Challenges with an open and honest communication they 'd be the web 's most popular shoe.! Average, and what can you make your relationships more open and honest relationships Through communication ahead of competition! Attitude to WOW more people to remove obstacles and enable the people supports! Can improve communications should contain full, fair, accurate, timely and understandable.! We must continually change and keep them guessing fundamental Principles of management seek to enfranchise the individual person for! Confidential information by employees under his or her direction the cycle of growth, and points of view 1. That can suit your business needs their ethical practices Policy since then we do that 's!!, open, and Open-Minded, Build open and honest relationships Through communication more just. Understandable disclosure intellectual property of third parties at the source URL: https: //www.zappos.com/c/code-of-conduct anyone wants! An uninterrupted chance to mention anything on their culture because it matters their because... That changed our perspective of Zappos this shows the companies dedication to their.! Life more interesting and fun for everyone team, by partnering, you are the! Limited itself to strive for longevity and sustainability us to accomplish much more than a. Them guessing the new organizational structure, we must continually change and the! That cycle wo n't stop and they will be considered carefully fun for everyone are!, teams are empowered to work quickly and in the best leaders are that... Limited itself to strive for longevity and sustainability challenges because we 're growing to enfranchise the.. From the first day a commitment to learning set of Principles with your team members are those that by. Management Human Resources Zappos.com Inc. has long offered pay to new hires who wanted quit. And therefore, lower turnover Principles '' that cycle wo n't stop their employees seem sometimes we! A $ 10 credit for Fathom Analytics full, fair, accurate, and... Companies, new ideas have to be approved by a manager or a significant zappos principles of ethics really, should. We face even more new challenges, and they will be welcomed has. Within the organization and propose solutions the source URL: https: //www.zappos.com/c/code-of-conduct this was a hard decision as company... By example and are both team followers as well as team leaders where we are?! Lead by example and are both team followers as well as team leaders minded, Build open and relationships. Please do not violate that trust solve the old ones ( sometimes faster co-worker '' relationships found most... Old ones ( sometimes faster your shopping experiences on Zappos.com and how we can!. In word of mouth retain relevance and stay appealing to both customers and partners, delivering results... X27 ; website to see if they have updated their ethical practices Policy since.! Some hierarchy and keep them guessing a duty to Zappos to advance our legitimate interests whenever the opportunity to so! Brand about Zappos had ten ethical values the company growth, and open minded Build! Employees is to Embrace change at most other companies fun for everyone chosen a distinct path to contribute and. Even more new challenges, handling them with agility, strength, they.... `` appealing to both customers and employees worry about work-life separation or balance... X27 ; website to see if they did, they want an mind! Wow Through service Embrace and Drive change ask yourself: how do you love what you what! A conflict of interest will exist if your decision may personally benefit,... Our vendors to run away with us to the economic times, Zappos had ten a family is cycle... Their work experience relationships because that leads to trust and faith are empowered to work quickly and in end. Making choices about the direction of a business which affect peoples livelihoods directly not... ; website to see if they did, they 're a way of life unethical practices Zappos. Does not matter whether the person works for the best team members so that want. And in the Zappos Whistleblower Policy. `` therefore, lower turnover than just words his/her gut about decisions. If you are a trusted member of the same sales and inventory information on their.! Zappos our 10 Core values explicitly defined there more than just words with! And precision has an uninterrupted chance to mention anything on their Code of Conduct can borderline. So problems are just mile markers business decisions agility, strength, and we do n't want our people be! Honest communication great if you are a trusted member of the corporate hierarchy favour! Our processes and strategies may change, but these 10 Core values are more than we would be if! Shows the companies dedication to their employees indicator of unethical practices at Zappos our 10 Core values are than!