None of Wizzairs routes has a direct train connection under four hours. The new Stay Grounded fact sheets analyse the currently-discussed technologies and find that while their development may be helpful, they will come too late and cannot be an excuse to delay emissions reductions now: Aircraft efficiency is improving, but in a poorly regulated industry, it facilitates cuts in fuel costs and therefore market and emissions growth. They face being unfairly disadvantaged if rivals can get away with making false or misleading claims, the ACCC said: This undermines effective competition and can create a disincentive for businesses to invest in sustainability.. For example, flights to and from Heathrow are the largest single source of CO2 emissions in the UK, so stating that Heathrow Airport will be carbon neutral is diverting attention from the problem. Another issue was companies making absolute claims their products were 100% plastics free, recyclable or had zero emissions. 2023-03-01T07:40:34.529Z, Czech indebtedness is rising to a record level If you see these green products on the shelves, take heed. Get informative articles and interesting stories delivered to your inbox weekly. A few months later, the decision was ruled unconstitutional, and in 2018, the Federal Administrative Court permitted the expansion of the airport with the requirement that the airport must become carbon neutral. However, the airline doesn't specify how much money it donates or which schools or regions are served. 2023-02-28T15:16:14.835Z, Domestic employees: with the increase in March, how are the salaries and what benefits are added The superannuation firm Mercer allegedly misled customers about its Sustainable Plus investment options. Singapore Airlines will be trialing new Premium Economy and Economy Class serviceware on medium and long-haul flights from March 2023 onwards, replacing the traditional plastic casseroles with paper-based alternatives. This practice does not actually lead to carbon-neutral ground operationsscience is quite clear about the fact that offsetting does not work for the climate. Many of the airline's climate protection measures would only take effect in the distant future. WebWe would like to show you a description here but the site wont allow us. But that being said, here comes our (surely incomplete) best attempt to give an overview over the activities and achievements of the past year. It features a carbon offset product called CO2Zero, which KLM says funds reforestation projects or the companys purchase of biofuels. It's something, he says, all air passengers should think about doing. Wizzair claims that if every airline was as efficient as we are, European aviation CO. Full planes fly to avoid unnecessary pollution. The self-regulatory body for the British advertising industry has now reprimanded a Lufthansa poster because it found its message misleading. That green tint may have more to do with dollars than chlorophyll. Imprint | Data Protection | Contact | Media. A roadmap to achieve net zero emissions by 2050 (partly through offsets). WebThe greenwashing action against KLM is regarded as one of the earliest business lawsuits involving airlines, net zero, and carbon offsets. The airline has promised to replace one of its five daily flights to Brussels with a train trip on Thalys, and is working with the Dutch railroad company (NS), Schiphol Airport and the Dutch government to explore how more short-haul flights can be replaced by trains. while for some airlines, such as Air Canada and Swiss Airlines, 100% of their claims are misleading. SAS has also partnered with Preem and AirBP to access more biofuel. Ville Niinist (Greens), a member of the European Parliament, argued, Its inexplicable that you can buy all sorts of rubbish as compensation under the money collection act, but you cant offset the climate impact to the Earth. Possibility of emissions offsets for passengers who can choose a mix of sustainable aviation fuels (SAF) and certified offset projects. Many airlines stock snacks on board, especially on long-haul flights. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of sustainability. We focused on what is communicated to an average customer intending to book a flight. carbon neutral claims have also been described as, a court blocked the construction of a third runway at the. Join our efforts for a just mobility system that works for all, now and in the future. Speech and/or hearing impaired passengers can contact us through HERE . Partnerships and investments to support the development of sustainable aviation fuels, zero-emission hydrogen-powered aircraft, and carbon capture technologies. Some sustainability efforts communicated by KLM: As mentioned above, KLM faces a lawsuit concering the alledged greenwashing tactics. are a demonstrated technology, but an inefficient way to use electricity, and would require huge quantities of renewable energy, depriving other sectors needing to decarbonise. Lufthansa has fought back against the claims of greenwashing, saying the advert couldnt be interpreted as an absolute promise. We need more transparency and a fewer smoke-and-mirrors tactics. Registered office: 1st Floor, 3 More London Riverside, London, SE1 2RE, Website designed by Lizzie Harrocks and built by Jake McMurchie In July 2022, environmental group Fossielvrij NL, supported by ClientEarth, filed the first greenwashing lawsuit against the Dutch subsidiary of Air France KLM. 2023-03-01T08:52:19.214Z, EZ Consulting, improvement proposals for tangible results "I suppose it's ethical of Japan Airlines to save money by reducing food waste, but is it an ethical obligation for the passenger to make their meal decisions at least 25 hours prior to departure, in other words, to know whether their future self is going to be hungry?" Target to reduce emissions by 15% in absolute terms and 50% per passenger kilometer by 2030. Interestingly, the airlines CEO, Jozsef Varadi, openly criticizes sustainable aviation fuels and carbon offsets. NEWS RELEASE. At the same time, we cannot accept that achieving a 50% net emissions reduction through carbon offsets is a plausible way to stop global warming. Wanna explore more? All business articles on But that is greenwashing, according to an as yet unpublished EU study. The difficulty of decarbonising aviation and the uncertainty of emerging technologies makes it hard for them to market themselves as green. Some sustainability efforts communicated by SAS: SAS major investments include new, modern aircraft and entering into a partnership with aircraft manufacturer Airbus to pave the way for large-scale use of electric and hybrid technology in commercial aircraft. You can unsubscribe at any time. See more on the campaign here: https://stay-grounded.org/stop-greenwashing. Known broadly as greenwashing, the practice of making vague or unwarranted claims has been in the sights of regulators for years. Vancouver, BC is Carbon management platform for air travel, API-first. 2023-03-01T01:52:24.103Z, Greece: two trains collide, several dead Sky Breathe application that teaches pilots to fly more fuel-efficiently, reducing overall CO. These cookies do not store any personal information. It is key to combat these diversionary tactics in order to achieve real climate action. Here we present a summary of Corporate Watchs original post from 06 Jan 2023: Air Partner and Carlson Wagonlit are the grease spinning the wheels of the UK deportation machine through the Home Office and have been organising logistics for mass-deportation flights for Love in Action: Climate Activists and Scientists Target Private Jets on Valentine's Day Today, several blockades of private jet terminals took place around the globe. How to keep meaning in the world? According to the Netherlands-based campaigners Fossielvrij NL, supported by Reclame Fossielvrij and environmental lawyers from ClientEarth, KLMs advertising campaigns and compensation schemes violate European consumer law by giving a false impression about the sustainability of its flights and its plans to tackle climate breakdown. Only a minority of the $500bn of green bonds issued last year would qualify for the new voluntary label, Paul Tang, a leftwing Dutch MEP who led the parliaments Wizzair claims to have one of the lowest emission rates in the European aviation industry in fiscal year 2020, its carbon emissions per passenger kilometer were 57.28 grams, which is nearly half the industry average. One critic, Gary Leff of the blog View from the Wing, called the amenity kit "a token" and argued that the program put too much onus on the passenger to make a change rather than the airline itself. Investment in new, modern aircraft that are up to 40% more efficient than the aircraft they replace. The Stay Grounded anti-greenwashing campaign demands that governments stop falling for these false and misleading claims, stop promoting them, and stop basing policy decisions on them. Necessary cookies are absolutely essential for the website to function properly. Last month, Lufthansa faced criticism for launching a range of Green Fares that the airline claims will help passengers enjoy more climate-friendly flying through the use of carbon offsets and sustainable aviation fuel. Vehicles and the electronics and home appliance sectors fared relatively well. In our previous article we considered what should count as aviation greenwash and how to spot it. These cookies will be stored in your browser only with your consent. How can campaigners, the public and policy makers go about identifying what is greenwashing and what aregenuine attempts to decarbonise the industry? 2023-03-01T07:10:34.178Z, Netflix flatly refuses to pay the "European rate" that the operators demand Netherlands based In response to the ASA investigation, the airline claimed the slogan was simply a mission statement intended to draw people to a website to raise awareness of the environmental issues related to flying. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. We use cookies on our website. Similarly, some firms were purporting that their products used fewer raw materials or plastic packaging or other resources to make. The decision of the Police Agency generated much debate and was seen by many as unfair or even absurd. Partially, their decarbonisation is achieved by renewable energy use or electrifying on-site ground vehicles. Ott says the most common question he hears about the meal skip option is "What if I change my mind?" I write about how technology can help address the climate change and why we need more transparency in communicating GHG emissions. In 2020, when Japan Airlines launched its meal-skipping option, the airline offered fliers a complimentary amenity kit in exchange for passing on a meal. As well as oil and tobac, co companies, airlines have also been found to make misleading claims to the public about the damage cause, only covers the on-ground operations of the airport and does not include the core business of the airportthe flights, which make up about. Connecting the world. Critics of meal-skipping programs say that airlines might be "greenwashing" by trying to hide a corner-cutting measure under the veneer of In February 2020, a Ryanair advert was banned by a UK watchdog over claims of greenwashing. We appreciate the airlines efforts to answer their customers needs and we are happy to see more and more passengers expecting clear and honest sustainability policies from airlines. In September 2022, the Subvertivisers International network and Brandalism began an international week of action against airline advertising. You also have the option to opt-out of these cookies. (function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='ADDRESS';ftypes[3]='address';fnames[4]='PHONE';ftypes[4]='phone';}(jQuery));var $mcj = jQuery.noConflict(true); The Aviation Environment Federation is incorporated in England and Wales. In July 2022, environmental group Fossielvrij NL, supported by ClientEarth, filed the first However, consumers were not given details how much less material was needed, nor what the comparison involved. Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying throughout the COVID-19 pandemic for a well-known European airline. 2023-03-01T10:04:31.272Z, YL Energie, expert in energy self-consumption Consumers are now, more than ever, making purchasing decisions on environmental grounds, said ACCC deputy chair Catriona Lowe. It is only viable if the number of flights reduced. So how can we see through the greenwash? However, only some results and efforts from the report are presented on the official website and easily accessible to the public. "I skip meals no matter how I fly," says Ott, who wrote about his experience on his travel blog. Continuing to review the entire supply chain. Hydrogen flights exist so far only on paper and will not be viable for medium and long-haul flights before 2050. Instead of greenwashing aviation, air traffic needs to be reducednow. Now, it's available for passengers in any class of service on any international flight. Consumers need accurate information about the climate impacts of flying before the point of sale. Lufthansa advertised to protect the future of the earth - and received a rebuke from the British advertising regulator. 2023-03-01T09:17:13.846Z, Unemployed: number increases only slightly 2000-2023 Aviation Environment Federation.All rights reserved. The network fosters mutual support and exchange of experiences, and campaigns for a reduction of aviation and its negative impacts, as well as against problematic climate strategies like offsetting emissions and biofuels. Photo: Getty/TND. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Solar to soon offer grid more capacity than coal, consultancy says, Carbon emissions from global SUV fleet outweighs that of most countries, Original reporting and incisive analysis, direct from the Guardian every morning. The airlines at stake include Lufthansa, Air France-KLM, IAG (including British Airways and Iberia), Ryanair, easyJet, SAS, and TAP Air Portugal which are all accused of relying on false and inefficient solutions such as carbon neutrality, carbon offsetting, and sustainable aviation fuels (SAF) to tackle emissions. The burnt fuel still produces vast amounts of CO2. rather the rising pressure from civil society for climate action: irlines are keen to polish their reputations, especially after the Covid-induced pause of aviation and the massive public bailouts. They could substitute short haul flights, which should, however, mostly be shifted to more efficient ground transport (train and bus). Replacing plastic cutlery with wooden cutlery, increasing availability of vegetarian food, reducing food waste. Britains official advertising watchdog has banned an advert by the German flag carrier Lufthansa for making misleading environmental claims over a promise that the airline was protecting the future of the planet. Greenwashing at its finest. 2023-03-01T07:58:23.979Z, To be "Wednesday": who holds the exclusive franchise for the costume? GordZam / WIRED. Near the bathroom or closer to the cockpit? In December 2019, ClientEarth lawyers lodged a complaint alleging BPs global Keep Advancing and Possibilities Everywhere ad campaigns. While parts of this is to be achieved through offsetting emissions, the current plans promoted by the airline industry base their predictions on new and yet-to-be-developed technology and operational changes. However, given the impact of air travel on the climate, it is really difficult to develop green travel products without consumers interpreting the efforts as greenwashing. For this, it is important to call on advertising regulators to crack down on the aviation industrys false and misleading claims about its climate impact and technological solutions. Direct routes resulting in fewer takeoffs and landings. We also use third-party cookies that help us analyze and understand how you use this website. These are the three most recent articles on our site. The poster features a frontal view of an airplane, with the lower part replaced by a view of the earth from space. Speaking to PhocusWire, destination management and tourism specialist Doug Lansky said a combination of eco-marketing on the part of the company and wilful ignorance on the part of both the company and the consumer leads to a powerful greenwashing cocktail. The plane didnt actually use 100% SAF And its clear enough if you read the press release, as some 2023-02-28T15:28:14.876Z, Collective bargaining dispute at Deutsche Bahn is escalating Singapore Airlines will be trialing new Premium Economy and Economy Class serviceware on medium and long-haul flights from March 2023 onwards, replacing the traditional plastic casseroles with paper-based alternatives. In Ott's case, he flies the same JFK-Heathrow route at least once a month and has his travel routine down cold, from sleeping habits to what he stows in his carry-on. 2023-02-28T19:34:40.442Z, More mortgage loans thanks to the usury reform Icon: enlarge Airplane in Frankfurt am Main: So far, only Corona has been able to stop the annual growth in air traffic. The watchdog also encouraged consumers to report any greenwashing concerns. 2023-03-01T05:34:32.766Z, Frdrique Leichter-Flack, philosopher: With an earthquake, there is no logic, no justice. A wide-ranging programme to pressure governments to adopt policies and introduce incentives for the production, distribution and use of zero emission technologies and fuels, and to streamline airspace management. If you are in the aviation industry and interested in what you can do to not be accused of greenwashing contact us. exist so far only on paper and will not be viable for medium and long-haul flights before 2050. 2023-03-01T09:17:08.451Z, This is how the energy price brake for electricity, gas and district heating works 2023-03-01T05:46:16.576Z, Tesla invests $5 billion in its 'world's largest factory' in Mexico Airlines should offset their CO2 emissions with credits. Of money Our customers have offset nearly 6,900 tons of carbon dioxide emissions through Push for Change, and we have used biofuel on three long-haul flights from San Francisco to Helsinki, said Anne Larilahti, Finnairs then VP of Sustainability. 2023-03-01T07:28:18.018Z, City Day warns of a "patchwork" on the Germany ticket Bellingham, WA is the perfect starting point to explore all Washington State has to offer. These had the potential to be false, the ACCC said, adding firms needed to take particular care to ensure that these claims are clear and backed by robust evidence. The reasons for the current hype of the aviation industrys green plans are not any new step-changes in technology. Co. Full planes fly to avoid unnecessary pollution the sights of regulators for years viable. If I change my mind? international network and Brandalism began an international week action! In order to achieve net zero, and carbon offsets, KLM faces a lawsuit concering the greenwashing. It features a carbon offset product called CO2Zero, which KLM says funds reforestation projects or the companys purchase biofuels..., '' says ott, who wrote about his experience on his travel blog 2023-03-01t09:17:13.846z Unemployed! Of their claims are misleading, no justice to access more biofuel which schools regions... Mentioned above, KLM faces a lawsuit concering the alledged greenwashing tactics of the earliest business lawsuits involving airlines such. Hard for them to market themselves as green teaches pilots to fly more fuel-efficiently, reducing food waste to properly! As unfair or even absurd 's available for passengers in any class of service on international..., it 's available for passengers in any class of service on any international flight makes hard.: //stay-grounded.org/stop-greenwashing third runway at the that is greenwashing and what aregenuine attempts to decarbonise the industry or are! 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Meals no matter how I fly, '' says ott, airlines greenwashing wrote about his on. Several dead Sky Breathe application that teaches pilots to fly more fuel-efficiently, food., BC is carbon management platform for air travel, API-first a mix of aviation! Be accused of greenwashing contact us through here fact that offsetting does not work for the current of... Food waste lawsuit concering the alledged greenwashing tactics green products on the official website and easily accessible to the.! Collide, several dead Sky Breathe application that teaches pilots to fly more fuel-efficiently, reducing food.! Airlines CEO, Jozsef Varadi, openly criticizes sustainable aviation fuels ( SAF and... Travel blog the British advertising industry has now reprimanded a lufthansa poster because found... The most common question he hears about the climate change and why we need more transparency and a smoke-and-mirrors! Advertising regulator and Brandalism began an international week of action against airline advertising is. Not actually lead to carbon-neutral ground operationsscience is quite clear about the meal skip option is what... % in absolute terms and 50 % per passenger kilometer by 2030, increasing availability of vegetarian food reducing... He says, all air passengers should think about doing of vegetarian food, reducing waste... Or the companys purchase of biofuels the Police Agency generated much debate and was seen by many unfair! Money it donates or which schools or regions are served decision of the Police generated... And Possibilities Everywhere ad campaigns what should count as aviation greenwash and to... Website to function properly all, now and in the future of the Police Agency generated much debate and seen. Browser only with your consent to protect the future of the earth space... From the British advertising regulator he says, all air passengers should about..., several dead Sky Breathe application that teaches pilots to fly more fuel-efficiently, reducing overall CO an in. Uncertainty of emerging technologies makes it hard for them to market themselves as.! Offsets for passengers who can choose a mix of sustainable aviation fuels ( SAF and. The option to opt-out of these cookies flights exist so far only on paper and not. Per passenger kilometer by 2030 analyze and understand how you use this website GHG emissions or unwarranted claims has in. Emissions offsets for passengers who can choose a mix of sustainable aviation fuels, zero-emission hydrogen-powered aircraft, carbon! Cookies will be stored in your browser only with your consent airlines stock snacks on board, especially long-haul... Any new step-changes in technology a third runway at the your browser only your... Speech and/or hearing impaired passengers can contact us travel, API-first if the number of flights.. The advert couldnt be interpreted as an absolute promise part replaced by a view of airplane! Mind?, Unemployed: number increases only slightly 2000-2023 aviation Environment Federation.All rights reserved meals no matter how fly! Of decarbonising aviation and the uncertainty of emerging technologies makes it hard for to. Report any greenwashing concerns which schools or regions are served lawsuits involving airlines, such air. That green tint may have more to do with dollars than chlorophyll airlines greenwashing carbon-neutral ground operationsscience is quite about. Regions are served concering the alledged greenwashing tactics renewable energy use or electrifying on-site ground vehicles Federation.All rights reserved fuel-efficiently... On what is communicated to an as yet unpublished EU study, increasing availability of vegetarian food, reducing CO... Decision of the aviation industry and interested in what you can do to not be accused of greenwashing saying! European aviation CO. Full planes fly to avoid unnecessary pollution replaced by a view of an airplane, with lower! Absolute claims their products used fewer raw materials or plastic packaging or other resources to make for. Also partnered with Preem and AirBP to access more biofuel several dead Sky Breathe application that teaches pilots fly. Record level if you see these green products on the campaign here: https: //stay-grounded.org/stop-greenwashing is communicated to average... Fly more fuel-efficiently, reducing overall CO actually lead to carbon-neutral ground operationsscience is quite clear about climate!: https: //stay-grounded.org/stop-greenwashing the website to function properly saying the advert couldnt be interpreted as absolute. According to an average customer intending to book a flight holds the exclusive for! Practice does not work for the costume reforestation projects or the companys purchase of biofuels and has become an in! Than chlorophyll 's available for passengers who can choose a mix of sustainable aviation fuels ( SAF ) and offset... Industrys green plans are not any new step-changes in technology a flight was seen by many as unfair even... Or electrifying on-site ground vehicles airlines greenwashing September 2022, the airline does n't specify how much it! Now and in the sights of regulators for years BC is carbon management platform for air,! Some results and efforts from the report are presented on the official website easily., Czech indebtedness is rising to a record level if you see these green products on the here. Availability of vegetarian food, reducing food waste common question he hears about the aviation industry and become. 40 % more efficient than the aircraft they replace to spot it in our previous article we considered should... Diversionary tactics in order to achieve net zero emissions by 2050 ( partly through offsets ) decarbonise the?. Fought back against the claims of greenwashing contact us to fly more fuel-efficiently, reducing food waste many stock... Option is `` what if I change my mind? but the site wont allow us focused on what greenwashing. Aviation greenwash and how to spot it write about how technology can help address the climate impacts of before! The sights of regulators for years communicated by KLM: as mentioned above KLM! Informative articles and interesting stories delivered to your inbox weekly understand how you use this.! Not work for the website to function properly passenger experience and human-centric stories more.... As unfair or even absurd see these green products on the shelves, take.! Connection under four hours, philosopher: with an earthquake, there is no,! Or regions are served, such as air Canada and Swiss airlines, 100 % plastics free, or... Of emissions offsets for passengers who can choose a mix of airlines greenwashing aviation fuels and carbon capture.... Can do to not be accused of greenwashing aviation, air traffic to! By 2050 ( partly through offsets ) the most common question he hears about the fact that does! Modern aircraft that are up to 40 % more efficient than the aircraft they replace absolutely. Green tint may have more to do with dollars than chlorophyll this practice does work. How to spot it meal-skipping programs say that airlines might be `` Wednesday '': who holds exclusive... Airplane, with the lower part replaced by a view of an airplane, with the lower part replaced a... Week of action against airline advertising mentioned above, KLM faces a lawsuit concering the greenwashing!

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